OriginalThing liked this article from Gareth Kane (leading sustainability consultant, speaker, trainer, coach and author)
Following the first ten pitfalls, here are ten more ways to mess up your sustainability programme:
- Paralysis by analysis – at some point you have to close the spreadsheet and do something
- Put too much faith in formal processes like LCA and EIA – they often give the ‘wrong’ answer
- Ignore the elephant in the room – you need to address the big issues relating to your business
- Forget your business sense – you still need to make money
- Focus on end of pipe solutions – you need to eradicate problems at source or turn them into opportunities
- Assume you are immune from the sins of your supply chain
- Use weak, clichéd eco-branding (no more hands cupping saplings please!)
- Ignore your staff – they are crucial to success
- Get too evangelical and switch people off
- Think you have ‘finished’.
OriginalThing thanks Gareth Kane for theses useful tips!